Target Corporation

B.R. Fries worked closely with Target Corporation and Mancini Duffy Architects to create this new design sourcing and exhibition facility for Target at 520 Seventh Avenue. This new space provided a dramatic space to allow Target the ability to showcase its manufacturers’ and designers’ merchandise.

The facility includes a reception area that integrates TV monitors and conference rooms with a high tech sound system. Diamond ground existing concrete slab flooring coated with epoxy sealer adds to the luster of the floor in the exhibition area, along with porcelain tile flooring in the elevator lobby and reception area.

Decorative Modular Art panel systems, Erco track lighting and wrapped fabric panels add to the playful ambience of the space.