Target Soho, NYC

B.R. Fries transformed the existing Target SoHo, into Target’s newest, one-of-a-kind concept at 600 Broadway, NYC. Target SoHo marks a bold new chapter in Target's commitment to design, bringing the Target brand's style to life in an immersive, experiential format that is as shoppable as it is inspiring.

B.R. Fries executed a scope of work that encompassed the seamless modification and integration of the existing, multi-floor, retail store infrastructure to support the store’s new finishes, retail displays, fixtures and lighting.

Through expert coordination, precision engineering, and efficient project management, B.R. Fries successfully delivered Target's new concept store that embodies both Target’s high standards and it's commitment to excellence in retail design and construction. We are extremely proud to have been entrusted by Target to execute this exciting new concept store.